voluntary organisations, social enterprises and volunteering
voluntary organisations, social enterprises and volunteering
Before You Recruit a Volunteer, Build This First
Created: 09/04/2026Too many new volunteer leaders make the same mistake. They inherit a program, get handed a login and a list of shifts in need of a volunteer, and immediately start thinking about numbers. How many volunteers are needed? Where will they be found? How fast can they get started? The sense of urgency and immediate action makes sense. The need is visible. The pressure is real. Recruitment feels like the best first response.
Better Impact say something that may feel counterintuitive: Most of the time, this isn’t a recruitment problem.
Before you focus on recruitment, you need a foundation. There are three parts: mission clarity, role clarity, and culture. Better Impact has created a guide to these three foundational steps.