voluntary organisations, social enterprises and volunteering
voluntary organisations, social enterprises and volunteering
How to Encourage Repeat Volunteering
Created: 06/03/2026Volunteer retention is key to a sustainable program, and coordinators can strengthen it by making every volunteer experience engaging, seamless, and meaningful.
While most non-profits focus their energy on volunteer recruitment, it's retention — the ability to bring volunteers back — that ultimately determines program sustainability. In practical terms, more people are raising their hands, but they’re giving fewer hours. That raises the stakes for every interaction and makes repeat volunteerism the highest-leverage outcome your program can aim for.
The good news: you can influence this. Here are seven strategies to bring more volunteers back — and keep them coming back.