supporting, developing and representing community groups,
voluntary organisations, social enterprises and volunteering
Carers' Wellbeing campaign
The Scottish Government has launched its new Carers’ Wellbeing campaign with the help of Still Game star Jane McCarry, to encourage carers across Scotland to seek the emotional and practical support that will help them look after themselves.
The campaign has been developed alongside input from carers and carer organisations in order to ensure it truly meets the needs of those it is trying to support. Recent polling undertaken by YouGov indicates that an additional 392,000 people in Scotland have taken up caring roles during the pandemic. This takes the total potential number of carers in Scotland to around 1.1 million. That is a lot more carers needing support.
This toolkit has been designed to ensure key stakeholders and partners can support the campaign and to maximise the communication of campaign messages directly to the target audience.